Track which posts bring customers

Overview

Likes and reach don't tell you whether a post brought in business. Postlore can show which posts led to sign-ups, enquiries and sales, and use that to choose what to post next. It works in two parts: Postlore tags the links in your posts, and your website or app tells Postlore when a tagged visitor becomes a customer.

1. Link tracking (every plan)

When a post publishes, Postlore adds campaign tags to each link in it:

utm_source=<platform>&utm_medium=social&utm_campaign=postlore&utm_content=<post id>

• Your own analytics (Google Analytics, for example) then shows which platform and which post each visit came from.
• Links that already have utm_ tags are left as they are, and so are links to social and messaging sites such as WhatsApp.
• If tags would push a post past a platform's length limit, that platform gets the link without them.
• Clicks from your link-in-bio page are tagged too, with utm_campaign=postlore_bio.

Link tracking is on by default. The workspace owner can turn it off, or limit it to your own domains, in Settings → Workspace → Link tracking.

2. Report outcomes (Creator plan and above)

Your website keeps the utm_content value from the visitor's first visit. When that person signs up, makes an enquiry or pays, your server sends the outcome to Postlore:

• Create an API key in Settings → Agents with the Report conversions permission.
• Send sign_up, generate_lead, purchase (with an amount and currency), or your own event names, up to 20.
• Each outcome carries your own id, so a retry is never counted twice.
• Never send names, emails or phone numbers. Postlore refuses them and stores only the event, the post, the amount and the time.

The developer guide has a copy-paste example: Report outcomes and signals. AI agents can use the record_conversion tool.

Where you see the results

• Analytics: a "Posts that produced outcomes" card appears once your first outcome arrives.
• Weekly digest: posts that produced outcomes, grouped by topic and platform, and posts with high engagement but no outcomes yet, so you can stop repeating them.
• Client reports (Agency): the same section, so clients see leads and sales as well as reach.
• Autopilot and ideas: posts that brought customers are reworked first, and new ideas lean towards their topics.

Outcome weights

To rank posts, a sale counts 10, a lead 5, your own events 3 and a sign-up 2. The workspace owner can change these in Settings → Workspace → Outcome weights, for example if an enquiry is worth more to you than a sign-up. Weights only change the order. The counts you see stay the real numbers.

Good to know

• Postlore only counts the outcomes your website reports. Visitors who decline cookies, or who come back on another device, may not be linked to a post.
• Early numbers will be small. Look at counts per post and per topic, not percentages, until you have a few weeks of data.