Writing your brand voice file

What is brand.md?

Every workspace has a brand voice file written in plain markdown. The AI reads it before generating any content. The better your brand.md, the more on-brand your output.

Recommended structure

# Brand Voice

business_name: Kofi's Kitchen
business_type: Ghanaian food vendor — chop bar and catering
audience: Locals in Tema, Accra, families, office workers
primary_language: English with Twi phrases
tone: Warm, proud, community-rooted, celebratory

# Voice Guidelines

- Always celebrate local ingredients and traditions
- Use Twi phrases naturally: Akwaaba, Medaase, Eye
- Never sound corporate or stiff — we're a family business
- Include a call to action in every post: visit, call, share

# Constraints

- No politics
- No competitor comparisons
- Always tag location when relevant

Tips

• Be specific about your tone. "Warm and professional" is better than just "professional".
• List the phrases you actually use — the AI will mirror your vocabulary.
• Keep it focused — a concise, well-organized brand voice file produces better results than a long one.